Age and gaming
If I had to guess without looking, I’d say teens are the biggest spenders in mobile gaming. But after checking some actual data, I was shocked to see older age groups spending more. It makes sense when you think about it: they usually have more disposable income, less time to grind, and don’t mind paying for shortcuts. It totally changes the stereotype we have of a gamer. We picture kids glued to their phones spending money like crazy, but in reality it’s parents and even grandparents driving the numbers. The article https://www.techygossips.com/2025/07/unexpected-demographics-of-mobile-gaming-biggest-spenders.html The Unexpected Demographics of Mobile Gaming's Biggest Spenders really lays this out in detail. It definitely changes how I think about the target audience in gaming.
I always assumed it was teens spending the most, but I can see how adults might actually top the list. They usually have more income and less time to grind through levels.